Branded Call-and-Response

Fans at a game can see and hear a branded scoreboard message instructing them to engage in any form of custom branded call-and-response interaction by texting a specific keyword to a short code or sending a photo to a custom FanChatter email address in exchange for a desired response, or any other custom entry point enabled by mobile phone technology.

Each fan that enters receives an instant branded text message reply on their phone containing any response or information that is promised in the branded scoreboard message announcement. This reply message can contain custom sponsor branding including useful product information, coupons, announcements, web addresses, and/or instructions explaining how to opt-in via text message for future mobile updates and offers from the sponsor.

The FanChatter Stadium operator on site (this role can be fulfilled by FanChatter or by trained team personnel) is available to assist in the response and fulfillment of any branded call-and-response promotions enabled by FanChatter Stadium technology.

Back to FanChatter Stadium page

Common Short Codes

CSCs are short numeric codes (5- or 6-digits) to which text messages can be sent from a mobile phone. FanChatter can help a team lease a custom vanity CSC to tap the considerable potential of the mobile market with targeted campaigns and applications. Leasing keywords on a shared CSC is also supported.

General Requirements

  1. A large video screen display and/or LED signage
  2. A computer with a high-speed internet connection
  3. A way of transferring files and/or information from that computer to the computer controlling the big screen display (if they are different).
  4. A person assigned to monitor the submissions and select photos for display. FanChatter will train team personnel for this role or provide FanChatter personnel at an additional expense.
  5. For all SMS features, a Common Short Code is highly recommended but not required.