FanChatter Stadium lets fans interact with the games and events they attend using the technology found on their cell phone. Powered by three commonly-held mobile platforms -- text messaging (SMS), photo/video messaging (MMS), and email -- FanChatter Stadium enables a wide variety of highly engaging and fully sponsorable features and activities, including...
- Scoreboard Photo Sharing (via MMS/email)
- Fan Voting and Polling (Player of the Game, etc.) (via SMS)
- Trivia Contests (via SMS)
- Text-Your-Seat Sweepstakes (via SMS)
- Branded Call-and-Response Promotions (via SMS/MMS/email)
And that's just the beginning of what's possible. FanChatter's skilled technology team can turn any mobile interactivity idea driven by SMS, MMS, and/or email into a fully-functioning reality.
A MOBILE MARKETING OPPORTUNITY
When a fan participates in a FanChatter Stadium feature, a text message reply is sent to their phone containing custom team, tour, and/or sponsor language. This message lives on the fan’s phone for as long as they care to keep it (often well beyond the end of the event) and can include:
- Brand messages
- Coupons or coupon codes
- Special announcements and offers
- Web addresses/links to branded websites
- Opt-in instructions for future mobile brand updates
These are next-generation customer engagement opportunities that greatly enhance the traditional in-arena media package of logo impressions and public address mentions.
And there is no more receptive, targeted, mobilized audience than fans in attendance at a sporting or other major event. FanChatter Stadium offers these fans a fresh collection of ideas that cut through the clutter and deliver fun, memorable modes of interactivity.
RESULTS
Unlike stadium campaigns that rely solely on vague impression-based estimates of success, FanChatter’s participatory platforms enable precise ad-tracking and even one-to-one customer engagement opportunities. An event report is generated for each sponsored feature detailing:
- Specific # of mobile participants
- Specific # and % of mobile program opt-ins
- Specific # and % of mobile participants who went to the web to claim a photo and/or enter a promotional code
- Participation breakdown by area code and mobile service provider
PRESS
Minnesota Twins partner with FanChatter to offer Scoreboard Photo Sharing (via PRWeb, 3/24/08)
